What’s New & Hot

Recent developments and market fluctuations have shown that unforeseen external variables can quickly change customers’ expectations—and companies must be prepared to pivot just as quickly to satisfy these new, often urgent, needs. This report will show how businesses may leverage advanced marketing technologies and data-driven analytics to enhance trust and loyalty in their customer interactions. It will also look at how marketers can internally restructure their companies and enable their staff to implement a customer-centric approach.

Message from Professor David Harrison

"Dearest colleagues,

As an anthropologist, I explore dazzling cultures around the globe, from Siberia to Polynesia. I record the unique genius, ideas, and worldview found in each language. At VinUni, we are cultivating a global mindset in students as future leaders. We can learn many things about leadership from other cultures that may not be obvious, or even hidden, to us from our own perspective. Success in communication, business, and human relations depends on being able to navigate and appreciate subtle cultural differences. This talk will reflect on my experiences as a cultural explorer, and also offer practical applications for global leaders."

Becoming a global leader in the trend of young leaders around the world. This has become a big topic of discussion among leaders. The interview with the head of a leading Spanish bank and Wharton management professor Mauro Guillén was posted on the “Knowledge at Wharton” page under the title “What Makes a Global Leader?” (2007) pointed out the essential skills a global leader must have and the main problems they must face when they want to go beyond the domestic market. Those are “Born global”, “Unflattering world”, “House Calls to Local Families” and “The Global Leadership Pipeline”. To learn more about those, please read the full article.

When I was ten years old, my father gave me a small red book called “The Greatest Salesman in the World”. The author had an unusual name, “Og Mandino”.

My dad was an avid collector of books about success, leadership, and positive thinking, and this was among his favorites.

At first I resisted, because “salesman” reminded of a profession I do not admire. I wanted to be an explorer and a scientist.

Then I began reading the story about a poor boy who grew up in a family of camel herders in the desert, and found success with entrepreneurship and grit. It resonates with many of the success models we see around us today, yet this path was more about introspection and self-improvement. In that sense the book aligns more with eastern philosophies of changing oneself in order to change the world.

The book is organized into ten “scrolls” each meant to be read repeatedly, and containing an inspirational theme:

• Live Each Day as if it Were Your Last
• Master Your Emotions
• Multiply Your Value Every Day
These seem obvious, even trivial, but the power of the book lies in the meditative way the author instructs us to repeat these dictums over and over until we embody them. Just as in the oft quoted advice of Margaret Thatcher, “actions become habits, habits become character, and character becomes destiny”.

Little did I know that this small book was a worldwide sensation, having sold 90 million copies and been translated in 25 languages. The author behind it, Og Mandino, was a person who overcame mediocrity and alcoholism to find his path to success through the vocation of sales. His lessons on how to succeed in selling things, carpets or whatever, are actually life lessons in self-transformation. It is an internal stance, not an external act, that brings the eventual success.

This influential book has been translated into Vietnamese—Người Bán Hàng Vĩ Đại Nhất Thế Giới—and published in 2016.

Moore's Law, claiming that the number of transistors in an integrated circuit will grow 2 folds every 2 years, is gradually losing its potency. That said, semiconductor technology continues to be on the rise, with new technical initiatives such as advanced packing of multiple heterogeneous integrated semiconductor dies. The article discusses a post-Moore's Law world, about how new technology can help aid the growth of IC production.

Lately, trends in self-driving industry is gradually shifting some of its focus away from robo-taxis, and into driver monitoring and safety technology. The article points out the radical shift from building intelligent technology to replace human drivers, to creating safer driving experiences for people behind the wheels.Key competency indicators include Optical path,, Training data, Functional safety compliance, and human factors research.

On March 22 the World Health Organization announced that the Omicron subvariant BA.2 had become the dominant form of SARS-CoV-2. BA.2 shares many genetic similarities with its close relative BA.1, which fueled a global resurgence in COVID infections in recent months. However, BA.2 is between 30 percent and 50 percent more contagious than BA.1. Fortunately, evidence so far indicates that disease symptoms caused by BA.2 are not more severe than those caused by BA.1 in vaccinated people or people who were previously infected with SARS-CoV-2. Moreover, early evidence suggests that reinfections with BA.2 after BA.1 do occur but are rare. Other factors also govern BA.2’s transmission: vaccine and booster coverage, public health countermeasures and the average age of the population all play a role.

The study aims to investigate the association between psychological stress level and development of cardiovascular disease (CVD) and death, involving populations from 21 high-, middle-, and low-income countries across 5 continents. Researchers found out that higher psychosocial stress, measured as a composite score of self-perceived stress, life events, and financial stress, was significantly associated with mortality as well as with CVD, CHD, and stroke events. The results emphasize the need for the development and evaluation of prevention strategies to address whether modifying stress would reduce CVD.

Ivermectin, a widely used drug with a favorable safety profile, is thought to act at different protein-binding sites to reduce viral replication. The study aims to investigate the effect of ivermectin on the duration of symptoms in adults with mild COVID-19. Among adults with mild COVID-19, a 5-day course of ivermectin, compared with placebo, did not significantly improve the time to resolution of symptoms. The findings do not support the use of ivermectin for the treatment of mild COVID-19, although larger trials may be needed to understand the effects of ivermectin on other clinically relevant outcomes.

"Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, A Man Who Would Cure the World" is a non-fiction, biographical work by American writer Tracy Kidder. The book traces the life of physician and anthropologist Paul Farmer with particular focus on his work fighting tuberculosis in Haiti, Peru and Russia. At the heart of this book is the example of a life based on hope, and on an understanding of the truth of the Haitian proverb “Beyond mountains there are mountains”: as you solve one problem, another problem presents itself, and so you go on and try to solve that one too.