Based on a study of 100 resorts in the United States, certain sustainable measures have been widespread in the hospitality industry. Water-saving fixtures and linen-reuse programs are two examples of green practices. Guests are generally willing to participate in sustainability programs, according to a separate survey of 120,000 hotel consumers. Still, the existence of green operations does not override price and convenience concerns when choosing a hotel. The study also reveals that people are more likely to involve in environmental programs when incentives are offered by the hotel, such as loyalty program points. Despite the weak link between environmentally sustainable programs and improved customer satisfaction, compared to standard drivers such as facilities, room, and food and beverage quality, hotels are increasingly expected to keep sustainability programs as a regular feature of their business. As a result, cost-benefit analysis and other operational considerations should be used to determine which projects to execute.